Saturday, April 12, 2014

DIY Home Searches are Failing!

Research shows (as noted in the video by KWRI below) that 89% of home buyers begin their search online.

Yeah, so what is the big deal?

The internet can become a source of extreme frustration.  It's a playground for home seekers that is all fun and exciting until you realize that the homes you are looking at are often already in contract, or have sold months ago.  Relying on a DIY (Do It Yourself) home search for the entire process is going to lead you to a whole lot of dead leads.  It's appropriate to begin your search, and realize what you like and dislike, but once it becomes time to get serious, it is time to get a Realtor involved, especially in Today's market.  My least favorite email back to clients is the "I'm sorry, that home went into contract (insert number of months here) months ago."  The client has now gotten their hopes up, and I feel like the bad guy.  Unfortunately, I sent three of these in the past two days.

If you are looking to sell your home, it is important that your home is properly represented online.  Open houses, yard signs, flyers, and all of the other items that people think are important, are really secondary to the online presence.  I pride myself in making the internet a priority for a listing.  It is one thing to get a listing online, it is another to market the home online.  89% of people are getting their first impression before they even consider stepping foot in an open house or driving by your house to pick up a flyer.

Thinking of selling... start here getting an idea of the current market value of your home

The online world is great if used appropriately.  Consult your Realtor as soon as you are ready to get searching and/or selling.  It is never too early to get a head start on the search engines.

Take care,
Scott Morrison

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